Tuesday, 2 July 2013
Good Vibes from Social Networking
Posted on 20:50 by Unknown
According
to a report by the IBM Center for Applied Insights, Marketing
Science: From descriptive to prescriptive, marketers use systematic
observation, testing and measurement to study broad behavioral patterns to drill
down from the aggregate to the individual, and produce new insights that can
improve business outcomes. Marketers want to paint a predictive picture of each
customer as an
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