IBM 5 in 5 2012: Touch

You will be able to touch through your phone.





Editor’s note: This 2012 IBM 5-in-5 article is by Robyn Schwartz, associate
director of IBM Research Retail Analytics, and Dhandapani Shanmugam, solutions architect and Siddique A. Mohammed, software
architect of IBM Software Group Industry Solutions.



Within the next five years, your mobile device will let you touch
what you’re shopping for

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Your personal shopping assistant

It's mobile, informative, and smart.







Have you
ever found yourself in the supermarket staring at a shelf full of different
cereal boxes, wishing someone could just point out the one with the best price,
lowest sugar content, and the best reviews? New solutions for smarter retail will
soon give customers the same type of information they get online when
researching or comparing products –

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More than shopping

Switzerland's top retailers looked into the "day after tomorrow" in retail at the Zurich Research Lab's ISLRetail is a tough business. For years, prices have been the differentiator. "Price competition is becoming fierce in an industry in which margins are already extremely narrow. But this will not be sufficient in the future," predicts Moshe Rappoport, executive technology briefer and expert

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