Dr. Lawrence Lippitt, author of "Preferred Futuring", Visits IBM Research - Zurich

5 questions with Dr. Larry LippittQ. What is "Preferred Futuring"?Larry Lippitt. Preferred Futuring is a way to engage everyone in the system to be able to communicate with each other. Communication is so important and so basic to operating as an organization effectively and, nowadays, it happens so very quickly, too. Preferred Futuring helps people come together and discuss “How on earth did we